Aces Baseball Agency

An award-winning experience for major players

UX UI Interaction Branding Illustration

Brooklyn-based baseball agency, Aces, needed a custom, boutique experience for pro baseball’s next big players.

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Forbes-ranked Aces represents some of the biggest names in professional baseball, serving dozens of world champions, MVPs, All-Stars, Gold-Glovers, Silver Sluggers, and Rookies of the Year. Aces’ impressive roster is only growing as the agency courts up-and-coming talent from all over the country—and the company needed a polished, boutique web presence to show potential recruits the level of quality they could expect from Aces. 

An elevated, modern interface would appeal to a younger user base and help Aces put its best foot forward in new relationships—and behind-the-scenes content and privacy features allowed the company to control private content, information, and tools of their trade, keeping proprietary info out of the hands of competing agencies.

  • Awwwards Honorable Mention
  • Judges Addy Award for Overall Design
  • Gold Addy Award for Consumer Website
Contributing Roles
  • User Experience: structural decisions, siteflow and wireframe design
  • User Interface Design: look and feel, screen designs
  • Illustration: supporting pen and ink drawings
  • Agency: Mostly Serious
Aces collage
Aces Mobile trio

Each primary page is topped with a horizontal scrolling animation that introduces the focus of the page and immediately engages the user in the content experience. I created supporting custom line llustrations for several pages, while on others relying on existing assets of recognizable players on the Aces roster. The resulting animations created an ownable, distinct experience custom to Aces, and delivered a nontraditional experience with stopping power.

Aces Clip Copy 13

Some of the most compelling stories for potential draft recruits are case studies of previous contracts secured by the Aces team. To feature insights in a unique and at-a-glance way, I designed expandable accordion sections that featured “yearbooks” of previous drafts, containing interactive hover states that reveal at-a-glance statistics for featured draft players. This allowed users to browse multiple player content without navigating to child pages.

Aces Clip Copy 14

Ultimately the Aces site resulted in a modern, elevated site with a polished, boutique look that sets the agency apart from its corporate competitors. The UI features new patterns that don’t rely on tired sports cliches and imagery and allowed the agency to build on newly established design patterns to inform its brand evolution.

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After sinking so much effort into this project, our team was grateful for the nods of recognition that the site received from peers. The site received an Honorable Mention from Awwwards, a Gold Addy in the Consumer Website category, and a surprise Judges Award Addy for Overall Design.


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