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As a regional community health organization, Burrell provides some of the most critical care to individuals and families in Missouri and Arkansas. An innovating organization, Burrell’s new leadership team had secured CCBHC status and funding, and was leaning in hard on infusing the organization with new energy, progressive practices and care models, and was looking to shake things up in all the right ways.
The organization’s website, logo, signage—all of the most public-facing aspects were dated, tired, and somber. Burrell’s leadership team looked to Mostly Serious to lead a research-driven rebrand and custom website to help redefine the brand, lead conversations around mental health, and guide their outreach efforts for those seeking the most critical care.
The resulting work would usher in a new era for Burrell, and position its communications team to be ready to respond to a year that would bring unprecedented challenges and opportunities wrought by COVID-19's immeasurable impact on community health.